Core Sales Values: Quality

In this series of blogs, we’re discussing how four major core values can help you increase your sales — the right way. Each article focuses on one core value, and this week, we’re discussing quality.

Quality not only refers to products, it refers to service as well. In sales, consistency is key, and the bottom line of this is quality. Providing quality, consistent service to your clients builds trust, leading to a stronger relationship over time. In this article, we’ll review the benefits of quality and how to ensure it improves your sales foundation and closes more deals.

Benefits of Quality in Sales

Embodying quality in your sales methods will not only lead to increased sales, it will also improve retention over time. Here are two of the biggest benefits of ensuring your sales practices are quality:


Your reputation is everything, and your reputation is solely based on quality. First of all, you need to have a quality product, but quality service is equally important. Customers want reliability and consistency, and by providing quality service you can ensure both of these things. Solidify your reputation in the industry by prioritizing quality over value (even if your value play seems more practical at the moment), and watch the sales increase over time.

Higher Prices

Boosting the quality of your products and services will ultimately lead to greater revenue and team resources to push you to further success. Higher quality products mean higher product prices. Providing a higher quality product not only means you will earn more revenue, but it also means you can put that investment back into your sales team to help them close even more deals, whether that be via new hires, more extensive R&D efforts, more marketing funds, or something else entirely.

Strategies for Quality in Sales

Your team understands that quality is important, but emphasize it with these internal practices. Here are three strategies for improving quality in sales:


Invest in R&D.

Ultimately, we want to provide our customers with the best product possible. While you might think your product is perfect, there is always room for improvement. Invest in research and development to stay ahead of the competition in product development, and keep your customers happy with the new cutting-edge models of your product that you release into the market. Also invest in quality control, as one bad product can lead to a viral review that hurts the reputation of your company.

Invest in better training.

Your team is only as good as you train them to be, which is why you should invest in training to ensure that your team is fulfilling your vision. Teach your team how to provide stellar customer service, answer any question about the company’s products or services, and above all else, provide your customers with a sense of warmth that makes them feel valued.

Keep your team happy.

People are the key element to success in business, so make sure you treat them with kindness and respect. A positive work culture will emanate from your public view faster than you think, and a negative one will hurt you more than you might imagine. Treat your employees well, and they will provide good work in return.

At the end of the day, quality is what matters, both in product and in service. Treat your customers well, and you will be rewarded with new and repeat business. Check out our next core value article on proactivity to learn how you can improve your sales today.

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